Pure Ligne - Kawaii World is a brand dedicated to redefining fashion goods for travel.
The collection lineup consists of boots, coats, hats, bags, and umbrellas, encouraging fun of coordinating light, compact, and multifunctional items suitable for your voyage. All this in the context of "kawaii," a global trend today, stemming out of Japanese culture.
The main character of Kawaii World is our Kawaii Girl, who is a globe trotter. She travels through Paris, London, New York, Moscow,Los Angeles, Milano, and the ski resorts of France and Switzerland. Visiting various cities, to share her love, peace and the “kawaii “ spirit with everyone.
This SS 2012 season, she hops from Ibiza to St. Tropez, and sets sail on a cruise to Hawaii. Our Kawaii Girl gathers and shares all the cute and beautiful things she finds in each stop over. Join her into the world of love and fantasy.
Enjoy the fun and great looks!
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